Matt Theriault is the creator of the A.C.E. Framework (Attract. Convert. Exit.) which is a systemized model for a successful, part-time or full-time, real estate investing business.
He is one of the most sought after real estate investing systems and marketing consultants on the planet.

About Matt Theriault

Three Reasons You Should NOT Be Here

Hi, I’m Matt Theriault.

I always find the “about me” page of websites like this fascinating because they’re written in the third person… even though they’re typically written by the owner of the site.

So after Matt Theriault made several attempts to sound smarter than he really is by writing about himself in the third person, he quickly abandoned that approach and decided to write this page like it was a letter to a friend.

Which… in many ways, it is.

Anyway – what do you want to know?

I’m almost 50 years old (that hurts to admit sometimes). I live in Los Angeles with my wife, Mercedes.

We have one son and no pets.

I’m one of the biggest dog lovers you’ll ever find. The coyotes that run my neighborhood, however, have developed a taste for domestic animals.

I’ve opted to wait to get my next dog until I leave the neighborhood, or the coyotes do (whichever comes first). It’s gonna be a while.

I’m guessing that’s not the kind of stuff you’re looking for.

You’re probably wondering,

Is This Guy Worth My Time And Attention?

For many readers, my answer is NO.

Here’s why:


I can not help you get rich quick

For some reason, people equate “real estate” to “get rich quick.”

I get it. That’s what attracted me to to real estate in 2001 (more on that later).

I thought it would be easy money and I’d have thousands hitting my mailbox every month… on autopilot.

Well, it wasn’t easy money.

I do have consistent revenue coming in monthly …often on auto pilot …but it took lots of work, frustration, and perseverance to get there.

…And it still takes work to keep it all running.

So if you’re not prepared to commit to roughly ten times more effort than you’re expecting, I’m not your guy.


If you don’t want to market, you’re not going to enjoy my stuff

No, I don’t sell marketing. But here’s why I’m telling you this.

Start going down the “real estate investing” rabbit hole, and you’ll see all kinds of ads and articles about “no money or credit” needed, how to get rich through never-leave-the-couch-push-button technology, and all kinds of hype on the “latest loopholes” for “gaming the system.”

Does some of it work?

Probably. In the short term. But if you rely on that, you don’t have a business. You have an income stream that’s supported by an unsustainable gimmick.

And that is a waste of time. If you want to waste time go see a movie. It’s more fun.


If you’re looking for “The Easy Way”, I don’t want to help you

It’s important you understand what I’m telling you.

I can help you, I just won’t. I’m capable of it, but I refuse to do it.


Because when I hear someone say, “What’s the easiest way,” what I’m really hearing is, “I’m not fully invested in the long term success of my own business… and am therefore not fully invested in the long term success of my investments and wealth creation.”

And that really translates to “I don’t want to work.”

Look, buying houses at a discount and getting them to perform is HARD WORK.

Yes, when it’s all up and running, it can be just like you imagined: Passive revenue and money while you sleep.

But that takes HARD WORK to create, and it takes HARD WORK to maintain.

You’re Still Here? Good.

Here’s what you can expect from me

      • Actionable strategies and tactics you can use in your business and investing right now, for free… which are usually followed by:
      • Blatant sales pitches

Can you believe I just told you flat out that you’re going to receive blatant sales pitches from me?

Well, why wouldn’t I tell you?

I mean c’mon – I’m a marketer. We make our money by buying, holding and selling real estate and by selling stuff that helps others do the same. I will try to sell you something and I won’t be subtle about it.

However – it’s always preceded by really valuable strategies and tactics you can use immediately.

Those are all free.

The idea is you’ll say, “Man, this free stuff really helped me. I think I’ll try the paid stuff.”

Pretty simple, right?

I call it the old “Demonstrate You Can Help Them By Actually Helping Them” trick.

Works like a charm.

But you still might be wondering …

How Do I Know If Your Stuff Is Any Good?

Well, the smartest thing to do is to just get some of my free material.

If you like it, you’ll probably like my services.

If you don’t like it, you won’t.

But I think I’m supposed to do the whole “self aggrandizing biography” thing now so here goes:

I started my “real estate” career in 2001 by selling houses as a real estate agent.

At that time, I was selling houses to investors and soon discovered that the bigger opportunity was on the other side of the desk. 

I got into real estate for the income potential. That’s it.

But, that potential is far greater as an investor than it is as an agent.

I’d done an Internet search for “how to become a real estate investor” and came across an ad for a “real estate investing college.”

The course was $22,000.

I must have read the sales letter for it 10 times and spoke to the sales rep 20 times, not to mention listening to the 100’s of family and friends’ nay-saying opinions before I bought it.

I met my wife at this college, by the way.

Damn good ROI from day 1.

It was a good program, and somewhere there was one sentence that said something like, “You can make big bucks by modifying mortgages and flipping properties without ever owning them.”

My 38 year old brain translated that to mean, “I don’t need money or credit to do this… just work the bank for a seller, and then find a buyer” …which is exactly what I set out to do.

This was before banks started to frown on the practice and placed all kinds of hurdles in the way.

Anyway – it kind of worked. Kind of.

Did I make money?

Yes. Actually, a good amount

Was it harder than doing it the “right” way?

Yes. And, it took a long time.

Anyway – by sheer luck, I discovered old seminar recordings about creative offers and financing.

I bought them, listened to them, and was blown away.

Then I bought old books about creative real estate investing and read them.

Then I bought books and courses on the “how” real estate has created more wealth for more people than anything else, and I read them.

And after a few years of trial and error, I finally started to achieve real success in real estate.

I was mailing letters, sticking ugly yellow signs in the ground and attending every networking event I could find, and when I escaped the rat race (created enough monthly passive income to exceed my monthly expenses), I decided to start teaching people how I was doing it.

And that’s how I got my start as a “real estate guru.”

But, it was never the intention. I didn’t like the label “guru” much, either.

…and when I discovered that just about everything I was teaching could be found with a simple Internet search (as long as you had some time, patience and knew where to look), and then after years of teaching I discovered that knowledge doesn’t necessarily equate to power in the way the ol’ cliche suggests…

I quit the “guru biz.”

It’s “applied knowledge” that really equates to power.

So, the new business morphed into giving the “knowledge” away for free, and charge a premium to “apply the knowledge” for my clients. Yep, DO it for them — now that’s powerful.

Fast forward to today and I’ve got customers and clients all over the country with both part-time and full-time real estate investing businesses.

I’m the “go to guy” for people that have made large investments in other programs that failed to deliver the power, because… the power doesn’t come from the “knowledge” they purchased, it comes from the “implementation” of that knowledge. That’s what we do.

Ironically, a fellow educator recently hired me to help their company provide better results for their clients.

It’s not uncommon to see my competitors in the audiences of my live events, either.

Here’s What I Will Help You With, Specifically

My main focus is to help you execute the “money-making activities” of real estate investing by using automation and delegation.

I’m the creator of something called the A.C.E. Framework which is a fancy way of saying, a real estate business model supported by the three essential pillars of Attract, Convert and Exit.

It is, in my opinion, the Holy Grail of real estate investing.

I also focus on your positioning – which is really a fancy way of saying, “Getting People To Like You Before You Ever Meet Them.”

I do this by showing you the best way to genuinely help your prospects before they see your pitch.

Here’s My First Sales Pitch To You:

Go to this page and check out the free stuff I now give away (since I’m no longer a guru).

If you like what you see and hear, reach out to us here for more personal help.

If we indeed help, consider buying my stuff when I make you an offer.

Pretty simple, right?

Thanks for reading this page and get to work!

Matt Theriault